Beauty Noted, a crowdsourced platform that powers cosmetics recommendations has hired industry veteran Kate Thorp as President and CEO to lead the new social beauty venture.

The company has also secured $2.2 million in seed funding, led by Kortschak Investments, with participation from IDG Ventures and Crosslink Capital.

Beauty Noted was founded in 2012 by USC student Sarah Kortschak, and is headquartered in Sausalito, CA. It leverages members’ favorite products and individual preferences to provide personal product recommendations. The company recently released in Beta while planning a full release later this year.

Kate Thorp joins Beauty Noted following a number of key board positions including LBi and Mobiles Republic, and the acquisition of her most recent company Real Girls Media, by Meredith Corp. She served as CEO after founding the online social content hub for women in 2006.

Thorp commented:

“It’s an exciting time to be working in Beauty, even more exciting online. The opportunities are vast when it comes to beauty services, products, social sharing, and personalized recommendations.”